No it’s not an April Fool’s joke, it’s a Modern Fairytale

Sorry to disappoint, guys. We actually totally forgot to con you guys today, unlike last year. In fact, irony of ironies, we’re launching something actually quite different (no, really… we are this time).

We’re making wedding cards. No seriously, we are.

The theme is “A Modern Fairytale”, and what we’re looking for is an update on wedding cards, beyond the frills and fancy cut-outs. Here are four pointers to get a better idea of what we’re looking for.

1. They shouldn’t be too slapstick, and yet, not too normal instead. Think a nicely cut suit with a modern pastel colour on the inside, rather than a clown suit with flower buttons.
2. Be sure to include lots of empty space on the inside of the card so that couples can add their details. You can even leave room for photos on the cover of the couple. 
3. For wedding cards, people like to write the words themselves, so use a maximum of 10 words, or better none. Instead, try to convey as much of your idea through illustrations as possible.
4. Submit EARLY! For a new category like this, we anticipate quite a bit of tweaking of your designs before they’re market-ready. The earlier you submit, the more time we have to assess your design, and give you the appropriate advice on how to improve it.

Speaking of the cover, we have THREE new templates for you guys to try out, just for this contest. Please note that we are not accepting cards made in the standard template.

• SQUARE & TALL Templates – These are essentially the same format as our Good ol’ A5 sized cards, except one’s .shorter, and the other one’s taller. This is because people getting married want things a little different. Don’t ask us why.
• SPLIT Template – This one’s a bit tricky. Basically the cover splits in two, to reveal the inside. We actually allow you guys to customise the back on this card, so do feel free to put a little colour there (although don’t depend on the back of the card to convey your idea entirely).

On top of that, we now allow variants of a single design, meaning that the same card can be translated into up to 4 variants. Our upload engine at www.foldees.com/contestentry.aspx should allow you to do this quite easily. Once all your entries are in, we’ll nominate one as your main entry.

Here are some additional idea directions to explore.

• Pop Couples – particularly for the SPLIT template, you can use a Mario and Princess, or R2D2 and C3PO combination, or even an Orc and an Elf.
• Updated Fairytales – Very much in theme, feel free to update classic fairy tales like Snow White or Alladin with a modern twist. If you want to see a great example of this, watch the Shrek trilogy again. Now.
• Modern Romance – These days, people meet in all sorts of never-before heard places – in Warcraft, on forums, over a game of poker, texting on their mobiles or even on Facebook. Perhaps they might also like to buy cards that highlight these moments.
• Motifs – Modern cards have alot of twirls and flowers on them, repeated in patterns ad infinitum. Perhaps you could come up with a modern intepretation of those paterns, using iPhone earplugs or even keyboard pieces.

*Whew*…. okay. This is going to be our last contest for a while, so do your best! Also, because wedding cards are usually ordered in quantities of 200 or more, you can look forward to some really juicy royalties as well!

Contest closes 5th April 2010, so hurry on to www.foldees.com/contest now.

 

 

 

Ok, that last part was a joke. HAH! Gotcha… contest closes 15th May 2010.