Thursday, June 12, 2008

Finally (Almost)

It's almost midnight on Thursday night. We've just gone through a last round of checks for our contest submission process, and decided on the exact text in which we're going to spam our friends and family about the opening of to the public.

Finally. We're going live.

I've never had to endure a wait like this before. Programming a website as a small team is not an easy thing to do, and I, coming from my media background, am used to getting a product (my magazine) out to the market at the beginning of each month. It's been about six months so far of coding.

However, when you get down to programming a website, it's alot of testing, tweaking, re-coding and testing again - even for the smallest button or textbox. The best part is, if everything works the way it's supposed to, your best measure of success is that no one notices.

What motivates me is the thought that we're doing something really special. Allow me to say this outright from the start. Me, and everyone on my team is a Threadless slut. Personally, I have a collection of perhaps 20+ shirts from the world's favourite crowdsourcing portal.

The genius of crowdsourcing is based on the fact that everyone has at least one good idea. These ideas seldom emerge when you're sitting in a cubicle listening to your colleague play Enrique Iglesias on repeat. They come when you're in the bus, or at home. Almost everyone i know has once said something to the effect of "Dude, I got this great idea for a...". The problem is most times, you don't know what to do with it.

Well, we aim to capture that market, at least in terms of greeting cards. Of course, we're starting out small, with a small team, a small server, and a small cosy little website. But we've got big plans. We believe that there are thousands of designers out there with great ideas for greeting cards that will fill the void in design that currently exists between cutesy pet photos on the shelves at Hallmark shops and a soulless e-card.

In making this possible, I'd like to thank my team for their dedication, MDEC for putting up some funds to get us started, and YOU, in advance, for helping us create the best source for the coolest greeting cards in the world.


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