Sunday, June 28, 2009


Guys, we’ve been noticing some comments being posted on some of the designs that clearly do not classify as either compliment or constructive criticism. While we’re not deleting them yet (because they are short, and thus far decent), do note that we will be taking a closer look should the situation escalate.

Please refer to our earlier blog posting about the dos and don’ts of commenting. Essentially, it follows what mummy used to say. If you ain’t got anything nice to say, then don’t say it. Unless you think it will help the artist improve his future submissions to our site. Speaking of which, if you’d like to leave a nice compliment to the designer, do check out our new Designer Profile Pages.


On another note, if you guys haven’t noticed yet, a few last-minute entries have been added into the running for this contest. Most of them were in less than three days after ratings commenced, so they shouldn’t be affected in terms of the overall result. One design has also been removed from the running due to use of non-original vectors, although the designer’s other submissions have been kept for now.

That’s all for now! Happy Rating!

Sunday, June 21, 2009

Designer Profile Pages now active!

By popular request, we have now launched Designer Profile Pages! You can access them by clicking on the designer names in most places that you see em! Here are some profile samples featuring a few of our designers who have quite a number of designs :)

It’s quite basic now, but we’ll be adding more features as we go along! In the meantime, one of the most important features is that we’ve also included your designer URLS on the back of every card we sellDSC_0162

This means that if the recipient or sender likes your card, they can now visit your personal profile, leave you a message, or better yet, buy more of your cards! This applies to cards bought both online, and at our ever expanding retail presence (more on this next week!).

Yes yes, we love you too.

Thursday, June 18, 2009

75 confirmed entries PLUS a few more to come!

As you might have guessed from the recent flurry of activity on our site, the MONOCHROME contest has been a real barnstormer for Foldees. We received more than 200 entries this time, of which, a select range of 75 have been initially picked. A few more will be added in the coming days, but if you think your entry should be up here, do drop us an email at and we’ll be more than happy to check it out for you.

First off, apologies to those who did not receive feedback, or who missed the contest deadline. For the former, unfortunately, when all the entries come in at the eleventh hour, it’s difficult for us to provide quality feedback to everyone (although most of you will know that we’ve tried our damndest!). For the latter, we will be revising our rules to ensure minimum confusion next time.

Anyways, a great big huggy thank you to all those who submitted entries for our contest this time around, and congratulations to those who’ve already made it through! We’ll definitely be offering some bonus prizes this time around, so keep your ears to the ground, and tell all your friends to come in and help us pick a winner!image

Also, we’ve provided this nifty Latest Comments tool for you guys so that you don’t have to keep refreshing the same pages. We’ve barely tested it before releasing it, but we wanted to make sure it was out in time to help you keep track of the usual flurry of comments once the ratings period begins.

AND thanks to Kokuzo for guessing that YES, we were very busy, cos there were some last minute technical details that we needed to fix with some of the cards before we uploaded them. And thanks to all of you for your patience :)

Enjoy the ratings period as usual. ONE FREE CARD per full round of ratings, so go get em, tigers!

Tuesday, June 16, 2009

All cards for A-Buck-A-Piece


To commemorate the loss of our milk teeth, is offering all our cards at US$1.00 a piece! If you’re looking to stock up on Birthdays for the rest of the year, now is the time!

Check out for details. Offer ends July 1st 2009!


Wow. Time sure passes quickly when you’re having fun and losing hair. I can’t believe it’s already been 365 days since we launched the site. June 17th 2008 was the date we launched with our first contest, “We Are All Geeks”.

I remember, we were very insecure back then. Would anyone join our contest? What if the designs were crap? What if our engine was buggy and people didn’t get to submit.

And then I remember the excitement, when my programmer said that within 5 minutes of launching the site, we got our first visitors (mostly friends, and friends of friends…), and by morning, 12 hours later, 200 people had already seen!

Those were very very exciting times, and if there’s one thing I’m totally honest about, it’s still really exciting today. For me, this is my first time out starting a company, so it’s a nice feeling when things go well (if not entirely according to plan). Today, we boast a collection of over 200 designs (not even including our massive new contest, Monochrome), from a massive pool of designers from 30 countries. We also sell cards all the way across the globe from Toronto to New Delhi.

However, enough about the present. To commemorate our first birthday, I would like to share with you five things you probably didn’t know about

1. Foldees is owned by a company called Energon Sdn. Bhd.

First person who answers a comment in here with the origins of that name gets a free card. Here’s our logo to give you a hint.

energon logos

2. was formed in Chili’s BSC

I still remember this day well. I called up my two potential partners, Alvin and Noel, both my high school mates, and told them I had something very important to discuss with them. I used dinner at Chili’s as bribery for them to come. When they arrived, I handed them a basic 5-page brief to both of them as I laid out my grandiose plans of being the Threadless of greeting cards. They were excited enough to commit on the spot. Here’s a shot from that first “company dinner”,


3. Foldees is funded by the Malaysian government

After that first meeting (you can see the business plan on the table!), we immediately set about applying for the MDEC Technopreneur’s Pre-seed grant, which after 3 months of paperwork, awarded us RM150,000 (approximately US$40,000) to start our little site.

Incidentally, the grant is still active for those who want to make their ideas a reality. It’s a great programme that’s really helping to foster an entire generation of entrepreneurs in Malaysia, so make sure you check it out!

4. Foldees was originally called Baweet

What the heck is a Baweet? Well basically, we are humoungous nerds (in case you couldn’t tell) who idolised the Transformers movie. If you’re like us, you’ll know we’re not talking about the AllSpark, but the Matrix of Leadership. Yup, that’s right.

The original Transformers movie cartoon, where all 80s kids learnt the horrible truth. Transformers can actually die (OMG!?!).





Anyways, one of the running themes in that cartoon was a phrase used by Hot Rod and Kup, “Baweet granna weet ninnibon!” which was used as a universal greeting to show good intentions at all the planets they visited. Universal Greeting? what a perfect name for the website! Except that no one could pronounce it. So that’s why we settled on Foldees. Incidentally, it was originally spelt as Foldies, until someone indicated to us that it kinda sounded like “F*** Oldies”.

5. We went through (and sorta fired) 3 designers before even launching our website.

The first was an ex-girlfriend of mine (probably a mistake doomed from the start). She gave us our first logo, which is of our original name, Baweet, but we eventually could not afford her services.


The second designer was a talented freelancer called Maeka, who came up with the  Foldees logo that we’ve all come to know and love. He then went on the become an art director for some big shot agency and was never heard from again. Here are some of his mis-steps before the masterpiece.


The third was a quiet, reserved magazine designer from The Edge named Jun Kit, who came up with the early versions of the Foldees website. Although it has evolved quite a bit since then, you can see from this screenshot that the basic ideas were from him .

interface jun kit 6


Wow. Just like a relationship, your first anniversary always brings back a flood of memories. Eating cup noodles at 6am in the morning to stay awake, playing Burnout in between writing our business plan… etc.

I’d just like to thank my two programmers, my financial dude, MDEC, our talented designers, all the people who’ve helped us along the way and all you people out there reading this for your continued support of our humble little greeting card site.

Thank you for taking my little dream this far.


Founder&Fluffy Vision Guy

Thursday, June 11, 2009

Monochrome now closed! Come back on June 18th to help us rate!

Sorry guys, we’re closing the doors on time again. Yup, for those of you new to Foldees, we previously had a tradition of extending our contests (check here, and here ) for various reasons, but ever since the last contest, we’ve been dead serious about our deadlines and it’s paid off!

This time around, we’ve been receiving a few entries EVERY DAY since the 2nd week of the contest, and the response to this contest has been the BEST EVER. We’re still doing a final count of entries, so wait a coupla days to check out who you’re competing with this time.

Also, if you’re from Malaysia, do check your mailbox for a little something from us ;)

Most importantly, don’t forget to come back on June 18th 2009 to help us rate the cards!

Thanks to everyone for submitting your cards to our little contest!