Sunday, May 24, 2009

Why the name change?

Did you even notice? Here. Look at this.


Yup, we probably wouldn’t have either. Which is precisely why we wanted to change our tagline since June 2008 - “Designer Greeting Cards” to “the ongoing greeting card contest”.

Why? Well here’s the typical conversation when someone receives our namecard.

“So uh… what do you guys do?”

“We do designer greeting cards. It’s sort of a crowd-sourced models where we recruit user-created designs via mont-..”

“Oh! so you design greeting cards!”

“Uh no, actually the really interesting thing is that we don’t actually have any desi-…”

“Wow… that’s great. I’ll check it up sometime! Seeya later!”

“-gners on board with us wait where are you goin oh ok just check us out and ask all your friends to join our contest okay?”

At the time that we wanted the most all-encompassing name that didn’t restrict us, and yet (we thought) conveyed what we were about. I think sometimes running a business or a project requires a level of humility, so this is it. We made a mistake, and we’d love to do what we always to, and try something new for size!

So anyway, we decided to try the name change at Unconference in Singapore. And by golly, did it make a difference!

Conversations were so much shorter, and people were instantly interested in the concept!

“So uh… what do you guys d-… Oh!… the ongoing greeting card contest?”

“Yup! We offer cash prizes in regular contests that recruit designs from designers all over the world”

“And you sell ‘em online?”

“…and through retail, which we’re expanding on now.”

“Wow… what a fulfilling conversation! I’ll be sure to tell all my lady friends about you!”

“Sure thing, sweet cheeks. *spank*”

So, as you can see, the change is clear! Anyways, we’d love to hear your thoughts on the subject!



Emila Yusof said...

Haha I always enjoyed reading your posts, chak!

The change really makes a difference!

chak said...

Heh... thanks kak emila!

I think so as well. So much easier to explain to people now :)